Seven7 originated in Europe back in the 60’s. The trademark was registered in 1978 in Italy. Subsequently, registration in France and other European countries followed and the brand became synonymous with elegance, fit, superb quality and image exclusivity.

The Seven7 image crossed the Atlantic and a variety of US companies were "inspired" by the sophisticated look and sexy status.

Realizing the enormous Seven7 value and strength of the Seven7 trademark and trade dress in the US and global markets, Gerard Guez, a well known personality in fashion and entertainment in Los Angeles, CA, acquired the Seven7 brand from its European owner. He provided Seven7 with a solid and stable foundation within his substantial organization. Respecting the Seven7 brand's European origin, characterized by detailed craftsmanship, unique treatments and embracing fits, along with the LA design team's California Spirit and Hollywood Glamour, the Seven7 collection has been brought to a new, heightened level of “product”. As a result Seven7 has distinguished itself from all other brands and become the desired "fashion accessory" of fashionistas and actresses in the USA and Europe.

In September 2003, Seven7 signed an exclusive European market license agreement with FFG S.A. - Felous Fashion Group. With this agreement Seven7 expanded the European scope and presence of the brand through an exclusive and selective commercial network of agents and distributors in Europe. The Seven7 lines are now available in the top stores of every European city.

The European market has moved the Seven7 design team to expand overall Seven7 product range and supplement the exclusive flair and sophisticated sexiness of the original denim line.

Respectfully to all
the Public and Business Partners

The Seven7 Team.